Semrush Review 2024: Is it Worth Paying $120 Every Month?

Semrush Review

Semrush #1 SEO tool currently used by over 10 million people all over the online world. In this article, we share the Semrush review 2024 based on pricing, features, & my own personal experience. 

In this article, we’ll take a deep look into the inner workings of the SemRush SEO tool, examine the tool features it offers, real-world website performance, and pricing, look into the free trials, and finish up by giving you our opinion on whether or not it’s worth the investment.

Semrush Review: Is it Worth Paying?

Semrush was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov and now services over 6 million users worldwide. They have the Largest SEO keywords database sourced from dozens of geographical locations. If you focus mainly on Keyword research, keyword ranking, and analyzing competitor websites then Semrush is for you.


Semrush is most popular for its SEO-related features. It offers various tools to help you improve your site’s position in search results like an SEO toolkit, advertising toolkit, content marketing toolkit, social media toolkit, and competitive research toolkit.

In this Semrush review, we’ll aim to provide everything you need to make an informed decision about whether Semrush is right for your SEO & PPC Campaign. Let’s check the Semrush tool’s most popular features.

Bottom Line: Don’t want to read a complete Semrush review for an SEO campaign? Let us summarize it for you. Semrush is also an excellent SEO tool for competitor analysis because it helps you see your competitor’s top-ranking keywords, Backlink analysis, top PPC campaigns, and Keyword rank tracking, and It is used by more than 6 million people worldwide.

Semrush Features: 40+ Semrush tools

Semrush is all one SEO and marketing tool. Semrush offers 40+ amazing tools to optimize your website on-page SEO, PPC advertising, content marketing, etc. Below are the Top 10 Semrush features categories:

  • Backlink Analytics
  • Backlink Audit Tool
  • Backlink Gap
  • Bulk Analysis
  • Domain Overview
  • Google Data Studio connectors
  • Keyword Gap
  • Keyword Magic Tool
  • Keyword Overview
  • Link Building Tool
  • Listing Management
  • Log File Analyzer
  • My Reports
  • On-Page SEO checker
  • Organic Research
  • Organic Traffic Insights
  • Position Tracking
  1. Ranks
  2. Sensor
  3. Site Audit
  4. Brand Monitoring
  5. Content Audit
  6. Marketing Calendar
  7. Post Tracking
  8. SEO Content Template
  9. SEO Writing Assistant
  10. Topic Research
  11. Advertising Research
  12. Display Advertising
  13. PLA Research
  14. PPC Keyword tool
  15. Social Media Tools
  16. Market Explorer
  17. Traffic Analytics

Let’s explore all Semrush features, so you can understand what you get when you subscribe to Semrush.

1: Backlink Analysis Tool: Link building is one most important and challenging parts of SEO. Semrush is a link-building software suite designed for SEO pros. Semrush Backlink Analytics enables you to get a detailed backlink report for any website. 

SEMRush Backlink Analytics

With this tool, you can monitor the link-building activity of your competitor websites, any website’s total backlinks number, referring domains, referring IPs, Authority score, etc.

2: Semrush Site Audit tool: Semrush Site Audit tool is an advanced On-Page SEO tool that can identify critical SEO issues on any website. With this tool, you can find your website broken internal links, orphan pages (no internal links), too many on-page links, links with no anchor text, too long link URLs, Malformed links, etc.

SEMRush Traffic Analytics

Along with Internal link analysis with the Semrush site audit tool, you can check website Robots.txt file issues, Page loading time, broken canonical tags, HTTPS issues, optimize your meta tags, Google Analytics, etc.

3: Semrush Keyword Research Tool: Keyword research is perhaps the most important aspect of SEO. Semrush is primarily famous for its accurate keyword research features. They offer a Keyword Magic Tool to generate thousands of keyword suggestions for your parent topic.

SEMRush Keyword Magic Tool

Along with the Keyword generator, it shows important keyword metrics for SEO and PPC campaigns such as accurate search volume, keyword difficulty, CPC, PPC competition, top-ranking pages, keyword ad history, ad copy, etc.

4: Semrush Keyword Rank tracking tool: The Semrush position tracking tool is very useful for bloggers. With this tool, you can check the different keyword search rankings of your website over time, compare it to your competitors, etc.

SEMRush Organic Research

The report also shows different Keyword rankings on different locations on a SERP and enables you to filter down the report results to see what keywords activate SERP features.

5: Semrush Content marketing tool

Content Marketing is a strategic approach for planning, creating, distributing, and publishing relevant and valuable content to your target audience profile. Semrush content marketing tool helps you find content topic research, SEO content templates, SEO writing assistants, content SEO audits, brand monitoring, etc.

Semrush Content marketing tool

1: Topic Research Tool: Semrush Topic Research tool helps you to find thousands of keyword ideas with a single click. Along with keyword ideas, you can also filter trending topics, search volume, Keyword difficulty, keyword-related FAQs, different locations, etc. In a nutshell with this tool, you can find trending conversion-optimized content ideas, heading easily. Try Topic Research Tool.

2: SEO Content Template: If you are a beginner, you don’t know if your content is SEO-friendly or not. Then Semrush SEO Content Template shows you exactly how to optimize your content.

Along with on-page SEO checking, it also helps us find semantically related keywords, content readability, text length, etc. SEO Content Template tool also shows competitive website backlinks, keyword placements, overall readability score, etc.

3: SEO Writing Assistant: Semrush SEO Writing Assistant tools help you optimize your article on-page SEO, and readability for search engines & users. This tool automatically compares your article with the top-ranking articles, shows LSI keyword suggestions, SEO optimization status, and content readability, checks plagiarism, internal & external linking suggestions, etc.

4: Brand Monitoring: Semrush Brand Monitoring tool helps you monitor any blogs or websites on the internet. This tool shows the domain authority score, traffic, top keywords, etc. Brand Monitoring can also monitor the tweets, retweets, followers, etc.

5: Post Tracking: In simple terms, the Semrush Post Tracking feature monitors specific URLs to check current ranking, raked keywords list, backlinks number, total social media shares, estimated traffic, etc.

6: Content Audit: Semrush content audit tools help you check your website for each URL’s number of shares, backlinks, average bounce rate, search queries, etc.

Semrush Pricing Plans 2024: Which One is BEST For You?

Semrush offers three price models depending on the features of each plan. The Pro plan starts at $119.95 per month, the Guru plan is $229.95 per month and the Business plan starts at $449.95. And if you want to

Semrush Pricing

When you purchase an annual plan, you save up to 16% instantly. However, before you make an annual commitment, it’s recommended to take Semrush 7 days of a free trial. Let’s check each Semrush plan’s pricing in detail so you can decide which plan is the best option for you.

1: Semrush Pro Plan

If you just started your SEO journey with a limited budget and running a website, the Semrush Pro plan is enough for you. This plan costs you $119.95 per month and With this plan, you do everything from competitor’s backlinks analysis to keyword research to site audit.

Key Features you need to know:

  • 10,000 Results per report
  • Track any keyword positions
  • 5 Projects to check site performance
  • 500 Keywords track with daily update
  • 50 Social profiles for monitoring
  • 10 Social profiles for posting
  • Free Site audits to check errors
  • 3000 Reports per day
  • 5 PDF report for your website
  • 30 Pages per OTI campaign
  • 100,000 Pages crawls per month
  • 40+ advanced SEO & Marketing tools

Semrush Pro Plan Pricing: $119.95 monthly & $99.95 per month if you billed annually.

Semrush Pro Plan Free Trial: Yes, Available (Activate Now)

2: Semrush Guru Plan

Semrush Guru is a recommended plan for in-house SEO experts, SEO enthusiasts, and Bloggers who want in-depth SEO SERP data. This plan costs you $229.95 per month. The Guru plans come with additional SEO historical data for 143 databases which include 11 databases.

Key Features you need to know:

  • 30,000 Results per report
  • Track any keyword positions
  • 15 Projects to check site performance
  • 1500 Keywords track with daily update
  • 100 Social profiles for monitoring
  • 13 Free Site audits to check errors
  • 5000 Reports per day
  • 40+ advanced SEO & Marketing tools
  • Unlimited Topics research
  • 5 Plagiarism checks per month
  • 800 SEO content templates
  • 20 Scheduled PDF report for your website
  • 30 Pages per OTI campaign
  • Any website Historical data files from 2012
  • 300,000 Pages crawls per month

Semrush Guru Plan Pricing: $229.95 monthly & $191.62 per month if you billed annually.

Semrush Guru Plan Free Trial: Yes, Available (Activate Now)

3: Semrush Business Plan

This plan comes with every single Semrush feature that the Pro & Guru plan has. The Business plan is a perfect plan for SEO agencies. With this plan, you can get bigger SEO data access like 5000 keywords to track 1 million pages to crawl with Product listing ads, and Multi-user management, etc. This plan costs you $4499.95 per month.

Key Features you need to know:

  • 50,000 Results per report
  • Track any keyword positions
  • 40 Projects to check site performance
  • 5000 Keywords Daily tracking
  • 300 Social profiles for monitoring
  • 13 Free Site audits to check errors
  • 10,000 Reports per day
  • 2000 SEO content templates
  • 50 PDF reports for your website
  • 30 Pages per OTI campaign
  • Any website Historical data from 2012
  • 10,00,000 Pages crawls per month
  • 40+ advanced SEO & Marketing tools
  • 10 Plagiarism checks per month
  • Unlimited topics to research
  • 20,000 Pages to audit

Semrush Business Plan Pricing: $229.95 monthly & $191.62 per month if you are billed annually.

Semrush Business Plan Free Trial: Yes, Available (Activate Now)

You can also upgrade or downgrade plans anytime by sending an email to their support team.

Semrush all plans come with Backlink analysis, Keyword research, Advertising research Organic research, Estimate traffic of any site, keyword difficulty, Domain to domain comparison, Tracking any keyword positions, Site audits, etc.

Best Semrush Plan: Pro vs Guru vs Business?

To put it simply, Semrush Pro is an exceptional choice for freelancers, startups, and bloggers with a very tight budget whereas Semrush Guru is a perfect choice for a small SEO agency and SEO experts, and the Semrush Business plans are for only Big SEO agencies.

Semrush also offers a free account option, which will give you 10 FREE time requests for the first time, and after that you get, 1 query per day, 1 project, one SEO content template, and one website traffic analytics sample.

They also offer 7-day money-back guarantee. After using Semrush you are not satisfied with it, then you cancel your account before 7 days, you can drop an email to mail[@] And Semrush offers credit cards or PayPal payment gateway options for their customers.

Semrush: Pros & Cons

Nothing is perfect. Every tool comes with its advantages and disadvantages. Let’s check the details about Semrush before you sign up.

Pros of using Semrush:

Below are free reasons you need to use the Semrush tool to improve your website SEO:

  • It’s an all-in-one SEO tool, With Semrush you get access to 45 different tools to improve your website performance.
  • Provide you with accurate data on any website like organic traffic, top keywords, etc.
  • Semrush SEO audit tool helps you with your website and all site issues like broken links, advanced SEO analysis, etc.
  • Semrush has the largest database with 20 billion keywords and 142 geodatabases with 6 million+ users.
  • Research millions of Keyword ideas
  • You can track your website’s daily ranking on different keywords.
  • Finding keywords for the PPC campaign
  • Check your website content quality in real-time
  • You can analyze your competitor’s website performance on different social media
  • Create, manage, and optimize your Facebook and Instagram ads.
  • And my favorite, Competitor keyword research is incredible.

Cons of using Semrush:

  • The Semrush interface isn’t very beginner-friendly. It’s a little too technical for beginners.
  • They only provide data for one search engine Google.
  • Semrush Pro and Guru plans only come with one user account access.

So, What are you waiting for? Give a try to Semrush SEO tool.

FAQ about the Semrush tool

Below are some most asked questions about Semrush tools. If you have any other questions related to Semrush let me know in the comment section.

What is Semrush used for?

Semrush is an all-in-one SEO tool that does your website SEO audit, keyword research, tracks keywords, backlink analysis, and competition website analysis, etc.

Is Semrush free?

Semrush is a freemium tool. With a free Semrush account, you get very limited features. But When you first sign up for Semrush, you get a free 7-day trial of either a Pro or Guru subscription.

What is Semrush?

Semrush is the most powerful SEO tool that helps you check your website SEO, pay-per-click (PPC), keyword research, social media analysis, and content marketing campaigns.

How much does Semrush cost?

Right now, Semrush has three standard subscription plans starting at the following prices: Pro – $119.95/month, Guru – $229.95/month, and Business – $449.95/month.

Is Semrush any good?

Yes. Semrush is a really solid SEO tool that gives you all the key data to optimize your website for SEO, social media, & content marketing campaigns.

Final Thoughts

After reading the Semrush review, you might be wondering if is Semrush worth $99.95/month. The answer is yes.

Semrush is the backbone of my all SEO campaigns. I have used it for the last 6 months to analyze my all websites to keep track of our site keyword rankings, long-tail keyword ideas, backlink analysis, and competitors’ website analysis.

Overall, Semrush is an upcoming SEO Suite that you should consider using. If you are impressed with Semrush’s features, just give it a 7-day free trial, I’m sure you love it.

I hope you loved this Semrush review. If you love our effort, you kindly share it with your friends to improve their website SEO. If you already using Semrush share your thoughts in the comment section.

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Sayan Samanta

Hello there! My name is Sayan Samanta, and I'm an experienced blogger and affiliate marketer. I've spent years perfecting the art of building WordPress blogs that generate revenue. I specialize in creating easy-to-follow DIY guides on WordPress, hosting, site optimization, and more. If you'd like to connect with me, you can find me on X. And if you feel like supporting my work, you can always buy me a coffee.

Disclosure: We support our content through reader contributions. This includes some affiliate links, which means I may earn a commission without any extra cost to you. This helps us offer this guide to you for free. Please note that I only endorse products and services that I have personally used.

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