Imagify Review 2023: Pricing, Best Settings, Pros, & Cons

Being attractive is one of the simplest ways to grab anyone’s attention. Just like that to catch the attention of the user, your website should also have attractive images. However, using attractive images is one of the biggest drains on Website loading time.

And slow-loading websites can be frustrating for users and it leads to a high bounce rate, adversely affecting user experience and overall search engine rankings. This is where Imagify comes into play – a powerful image optimization plugin designed to streamline your images for faster loading times and improve overall performance.

In this blog post, we’ll dive deep into Imagify review and explore its image optimization features, pricing, and best settings for your WordPress website, and finish up by giving you my opinion on whether or not it’s worth the investment. 

What is Imagify?

Imagify was first introduced in the year 2015 by WP Media (Team behind WP Rocket). It’s an image optimization WordPress plugin that helps in optimizing images to a smaller size without compromising image quality. 

Imagify plugin

It does so with the help of advanced compressed algorithms to reduce image size & also converts your images to WebP format. Right now, Imagify is used by over 800,000+ websites to optimize images on their website.

Imagify Features

The Imagify plugin’s main goal is to enhance website performance by minimizing the image loading time, particularly on devices with varying screen sizes and internet speeds. Here are some important features that you need to know:

1: Smart Image Compression

Previously Imagify used three levels of image compression: Normal, Aggressive, and Ultra. However, in 2022, Imagify introduced Smart Compression, which automatically optimizes images to get the best compression level with optimal image quality.

Imagify image Compression

So you don’t need to spend time researching and testing different types of compression levels that suit your website – Imagify takes care of everything automatically. By default, Imagify smart compression is applied to all images. However, if you are worrying about losing image quality rather than website speed, Imgify offers Lossless compression.

2: WebP Format Conversion

WebP is a next-gen image format developed by Google that provides superior lossless and lossy image compression. According to Google, WebP image formats are 26% smaller in size compared to PNG format. That means using WebP format makes your website faster. 

Imagify webp conversion

Imagify automatically converts images to the WebP format, ensuring that users experience swift loading times and improved performance. If you face “Serve Images in Next-Gen Formats” warnings on Pagespeed Insights, then Imagify can fix this problem with a single click.

3: Properly Image Resizing and Cropping

Have you faced “properly size images” warnings when running a performance test on PageSpeed Insights?  Well, Imagify can solve this issue with a single click. 

Properly image sizing means that images you use on your website should not be larger than the size they are rendered at on the visitor screen. As a result, it would waste bytes to render images and make the page slower.

Imagify Image resizing

With Imagify, you can set the maximum width for images, and then Imagify automatically resizes and crops images directly to maintain a consistent visual aesthetic across a website’s pages.

4: Bulk Image Optimization

Imagify Bulk Image Optimization

For websites with a large number of image libraries, manually optimizing each image can be a very time-consuming endeavor. With Imagify bulk image optimization features, you can optimize multiple images in one go, simultaneously saving time and effort, making it particularly convenient for website owners with a large image library.

5: Support for Retina and HiDPI Displays

Imagify supports Retina and HiDPI displays, ensuring that every image remains sharp, clear, and visually captivating across various device screen sizes.

6: Reduce Bandwidth 

Reduced image file sizes lead to lower bandwidth consumption, resulting in cost savings for data-intensive websites. Imagify also compresses images on their servers, not yours, which is very important when it comes to bandwidth consumption.

7: User-Friendly Interface

Imagify offers a user-friendly interface that makes it easy for both beginners and experienced users to optimize images effectively from your WordPress dashboard. From the Imagify dashboard, you can maintain Image Optimization Stats, Compression Settings, Current Plan Information, and settings with ease. 

Imagify Pricing & Plans

Imagify has three plans: starter, growth, and infinite. You can use Imagify on as many websites as you want, the only difference between these plans is how many images can be optimized. 

Imagify Pricing

Imagify Starter plan is free to use and it provides only around 20 MB of quota per month, which is barely enough to optimize 200 images. With this plan, once your quota is reached, you cannot optimize new images until its renewal next month. 

Imagify Growth plan costs you $4.99/month and it provides a 500 Mb quota per month. With the Growth plan, you can optimize approx 5000 images and if you exceed Quota, Imagify charges $5 for every 1 GB space quota.

Imagify Infinite plan as the name suggests comes with an unlimited number of quota every month. This plan costs $9.99/month and you can compress as many images as you want.

Start Using Imagify Plugin

Pros & Cons of using Imagify

Imagify is a good optimization plugin for your WordPress website. However, there are some pros & cons of using Imagify you need to know:


  • Very easy-to-use interface
  • It is very cost-friendly as compared to the other Image optimization plugins.
  • Imagify automatically converts images to the WebP format
  • Bulk image optimization with one click
  • Imagify not only optimizes images but also optimizes PDFs, GIFs
  • Image optimization process is performed on Imagify servers
  • The free account comes with all premium benefits
  • Automatically start optimizing images when uploading


  • Only a 20 MB quota is provided with an Imagify free account.
  • Imagify doesn’t offer a refund policy
  • Optimised & original images get stored on your website server.
  • Imagify does not provide CDN integration

Note: My Imagify plugin pros and cons are based on my own preferences & technical expertise. You may find Imagify differently than me. 

Final Thoughts on Imagify Review

From my personal experience, I can say Imagify is one of the best image optimization plugins in the WordPress marketplace. Imagify features, such as versatile image compression options, WebP format conversion, and seamless integration make it perfect for your site. 

In my opinion, if you are looking for an Image optimization plugin with maximum effectiveness and affordability, Imagify is definitely the best choice. I recommend you use the Imagify free version first to check how it works and then purchase Imagify premium plans to optimize images on the website automatically. 

That’s all for now. If you have any questions related to Imagify let me know in the comment section or you can contact their customer support. 

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